by David Palmer | Oct 2, 2014 | Chair Massage, Marketing
Here is a recent email from a massage student: I will be graduating in December and have to write a business plan. I need to decide how chair massage will fit into the plan but don’t have much direction from school. I’m hoping you have some marketing...
by David Palmer | May 8, 2014 | Chair Massage, Marketing
Contrary to what many massage schools would have you believe, chair massage is not simply “table massage lite.” Any successful chair massage entrepreneur will tell you that it is a specialty. So the first step is to become a specialist. You can read books, take...
by David Palmer | May 8, 2014 | Business, Chair Massage
At 31 years, there is little doubt The Walt Disney Company is the oldest continuing corporate supporter of seated massage in the world. Michael Neal began taking a stool around the Disney campus in 1982, providing employee-paid massage. When he retired 18 years later,...
by David Palmer | May 8, 2014 | Touch
Touch is good for us. While that may come as no surprise to the massage profession, research that helps us describe the underlying physiology of touch is a tremendous breakthrough. We can now tell our customers exactly why massage makes them feel good. Within seconds...
by David Palmer | May 8, 2014 | Business, Marketing
This article originally appeared in the May 2014 issue of MASSAGE Magazine. Seated, or chair, massage is alive, well and flourishing in the workplace, primarily because of two overarching trends: evolving public perception of massage therapy and the impact of the...
