by David Palmer | Jul 15, 2016 | Business, Chair Massage
[Click to download a PDF of the press release version.] France recently became the first country in the world to recognize seated massage as an occupational category with a professional certification. On June 7, 2016, the National Professional Certification Commission...
by David Palmer | May 8, 2014 | Business, Chair Massage
At 31 years, there is little doubt The Walt Disney Company is the oldest continuing corporate supporter of seated massage in the world. Michael Neal began taking a stool around the Disney campus in 1982, providing employee-paid massage. When he retired 18 years later,...
by David Palmer | May 8, 2014 | Business, Marketing
This article originally appeared in the May 2014 issue of MASSAGE Magazine. Seated, or chair, massage is alive, well and flourishing in the workplace, primarily because of two overarching trends: evolving public perception of massage therapy and the impact of the...
by David Palmer | Jun 1, 2013 | Business, Chair Massage, Marketing
This article originally appeared in the May 2013 issue of Massage Magazine. The focus of the issue was on the business of massage and I was asked to respond to the question: “How can I best position myself as a wellness coach offering chair massage services to...
by David Palmer | Oct 4, 2012 | Business, Chair Massage
There is a successful company in Australia, 3-Minute Angels, that started in 2002 providing 3-minute chair massages in pubs and clubs for free. Customers would pay whatever they thought the service was worth. Today the business has grown into a more conventional chair...
by David Palmer | Oct 4, 2012 | Business, Chair Massage
Whenever customers sit in my massage chair, I know that their subjective experience of my touch will be the result of at least four factors: Their genetic profile (Are they male/female? Do they have biological disorders such as autism). Their personal touch history...
