by David Palmer | Aug 2, 2012 | Bodywork, Business, Education, Politics, Touch
One of the critical topics in the massage community is how to define and label what we do. How we define massage influences how we market our services, how we regulate them and how we educate new people coming into our profession. Like the classic tale of the blind...
by David Palmer | Jun 4, 2012 | Business
A good way to add value to your services is by passing along useful information to your customers. YouTube is a great source of short, well-produced videos that are free for the linking. My colleague, Russ Borner, sent along one such link that I have put up on the...
by David Palmer | Jun 4, 2012 | Business, In the News
When John Doe #1 recently filed suit over John Travolta’s wandering hands in the massage room my immediate reaction was, “Well, there goes the first shoe.” Sure enough, over the next few weeks other massage practitioners came out of the woodwork...
by David Palmer | Feb 27, 2012 | Bodywork, Business
I was a mama’s boy. The youngest of four males born to my parents within five years, I was the baby of the family and spoiled rotten. There are a number of family stories dramatizing that fact, my favorite of which is how I bravely got on the school bus for my...
by David Palmer | Feb 27, 2012 | Business
The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the suburbs (Nelson Algren used to hang out here) and the...
by David Palmer | Feb 5, 2012 | Business
Note: This is the fourth and last of a series of articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. The first three “C”s discussed in this series (Conviction, Clarity, Consistency) are...
