by David Palmer | Jan 9, 2012 | Business
In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and engaged, that is to say, how sticky are massage customers?...
by David Palmer | Dec 19, 2011 | Business
Note: This is the third in a series of four articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to clarity in your...
by David Palmer | Dec 19, 2011 | Business
This is one of the most common questions I hear from customers. It’s an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. I am going to offer a...
by David Palmer | Dec 12, 2011 | Business
Laura Allen recently blogged about the reasons why some practitioners have a difficult time getting repeat customers. One section mentioned how some practitioners try to sell energy work or other non-massage techniques to people who think they are buying massage. That...
by David Palmer | Nov 28, 2011 | Business
Note: This is the second in a series of four articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. While having conviction about your work is fundamental to a successful value-based...
by David Palmer | Nov 11, 2011 | Business
For an entrepreneur, conviction is where it all starts. An exciting idea enters your brain and gets your juices flowing. You can’t stop thinking about it so you start testing the idea out in conversations with friends. After that reality check you begin making...
