by David Palmer | Jun 23, 2015 | Chair Massage, Marketing
This article first appeared in the June 2015 of MASSAGE Magazine. Chair massage often turns out to be just the right introduction people need to experience the joys and benefits of all varieties of structured touch. While not all chair massage clients will turn into...
by David Palmer | Jun 11, 2015 | Chair Massage, Marketing, Touch
(This article first appeared in the June 2015 issue of MASSAGE Magazine,) Over the past three decades American culture has become increasingly touch averse. While few question the importance of touch for the healthy development of newborns, infants and young children,...
by David Palmer | Oct 2, 2014 | Chair Massage, Marketing
Here is a recent email from a massage student: I will be graduating in December and have to write a business plan. I need to decide how chair massage will fit into the plan but don’t have much direction from school. I’m hoping you have some marketing...
by David Palmer | May 8, 2014 | Chair Massage, Marketing
Contrary to what many massage schools would have you believe, chair massage is not simply “table massage lite.” Any successful chair massage entrepreneur will tell you that it is a specialty. So the first step is to become a specialist. You can read books, take...
by David Palmer | May 8, 2014 | Business, Marketing
This article originally appeared in the May 2014 issue of MASSAGE Magazine. Seated, or chair, massage is alive, well and flourishing in the workplace, primarily because of two overarching trends: evolving public perception of massage therapy and the impact of the...
by David Palmer | Jul 27, 2013 | Chair Massage, Marketing
This question recently came in from a long-time chair massage practitioner: Is there is a calculation for figuring out in advance how many people in a group (office, convention, health fair, etc.) will get a chair massage at a one-time event if it is offered for free?...
